Author: Cinzia Rinelli

Understanding the impact of social media

digital entertainment

Let me entertain you

As the majority of the world experiences a second wave of the pandemic, brands shall start to analyse and understand how this is affecting our behaviour, to better plan for the future.

A great example of social media listening: Ocean Spray on Tiktok

In the past 10 years social media have changed the way we interact with each other.   I am sure you have noticed this too. If this applies to all of us – as consumers – it is about time all brands understand social media have influenced the way we interact with brands too. Surprisingly,…
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