In the past 10 years social media have changed the way we interact with each other. I am sure you have noticed this too. If this applies to all of us – as consumers – it is about time all brands understand social media have influenced the way we interact with brands too. Surprisingly,…
Read more
One of the most interesting evolutions of digital in the consumers space has surely been that of bringing new ways of interacting with each other, and in a sense, with ourselves. I started this blog in 2011 to analyse the evolution of social networks. Social networks are not just the Facebook and Instagram or Snapchat, but…
Read more
I still remember my first time in New York, a long ago, it was 2001. It was stunning an unusual to see all those skyscrapers high in the sky, shining at the sunlight and giving that sense of infinity and possibility. The same sense I felt when, later on, in 2010, I went to New York to…
Read more
Have you read that post by BusinessInsider about how ridicously complicated social marketing has become? As a marketing (including social) person I have to admit they were not that far from the truth. Also, I keep asking myself how is that possible to recover from the crisis till all these new tools come up and…
Read more
I am sure you noticed that also: it seems that with this economy (check the recently published World Economic Report 2011 by Financial Times), while worldwide financial markets suggest to pursue a modern “gold rush”, it looks like companies are rather pursuing some kind of “social rush”. Never like in these months businesses are talking…
Read more
As it may have happened to many of you in these days, I came across a video featuring Steve Jobs on stage during one of his speeches. This one was from 1997, when Steve Jobs went back to Apple as CEO to re-launch the Apple computer business. One of the guys in the audience asked…
Read more
While looking for my next big career challenge, I have been recenlty asked to review some “beta” websites, on their way to the official launch. It seems the Italian Online-sphere is picking up! With a few years of experience in start-ups, and more in particular about the online world- with my very first experience being…
Read more
I gathered some interesting data about the UK around social media adoption, mobile usage and online visits, that demonstrate how your Social Media strategy can drive sales. I am sure this analysis can be applicable to every country – and what is already happening in the UK will happen in other European Countries It’s just…
Read more
Since I started using the Internet in the 90’s, something that I always liked about it was the availability of information. In fact, I am curious by nature and having almost no limits to what I can find when I am surfing the net still remains one of the best things of the Internet, along…
Read more
Raise your hand if you have either a Facebook profile, a Twitter handle, a LinkedIn account or if you just got an invitaion on Google Plus, and you accessed any of them, at least once, from work. Does your company have a company policy regarding social networking? It seems only 55% percent of the companies…
Read more
Recent Comments