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Understanding the impact of social media

digital entertainment

Let me entertain you

As the majority of the world experiences a second wave of the pandemic, brands shall start to analyse and understand how this is affecting our behaviour, to better plan for the future.

A great example of social media listening: Ocean Spray on Tiktok

In the past 10 years social media have changed the way we interact with each other.   I am sure you have noticed this too. If this applies to all of us – as consumers – it is about time all brands understand social media have influenced the way we interact with brands too. Surprisingly,…
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2010-2019: a decade of big changes

As we enter a new decade it’s a good time for a balance about social media evolution and their impact on the economy. I started this blog at the beginning of the decade when social media were starting to become broadly adopted right to focus on what I thought was going to have a greater…
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If you can stream it, you can do it! Disney+ debuts today.

Today is the day: Disney+ starts its streaming venture. There are a lot of expectations around this launch and I have read both positive and negative outlook about this launch. The big question is: will it beat Netflix? The question is open. I’d actually start from another point of view. There is a combination of…
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Interviewing Martha Rogers on Customer Experience

As business evolve and as the interaction with clients does too, following a broad adoption of social media, Customer Experience becomes more and more important. During the past World of Business Forum (one of the most important series of events dedicated to leadership) event in Milan, I had the privilege of discussing about customer experience with Martha…
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The #epicfail of Dolce and Gabbana: big trouble in big China.

Unless you spent the last few days on another planet, I am sure you heard about the incredible snafu of Dolce and Gabbana – the famous luxury fashion brand- with China. What happened? The brand Dolce and Gabbana, with the aim of promoting a forthcoming event in China launched on their social media 3 video ads…
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The consciousness of streaming.

One of the most interesting evolutions of digital in the consumers space has surely been that of bringing new ways of interacting with each other, and in a sense, with ourselves. I started this blog in 2011 to analyse the evolution of social networks. Social networks are not just the Facebook and Instagram or Snapchat, but…
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The Importance of Being Earnest

This is a long-due blog post. I started writing it just after at last year’s WOBI in Milan Rachel Botsman was on stage talking about trust. I am a big fan of social behaviours, which to me all start from how a single brain-thinking works. My favourite authors on these subjects are Eric Berne and Edward De…
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Interviewing Chris Anderson on Digital Transformation

One of the reasons why this blog exists is that I strongly believe the broad usage of social networks – and of the digital world – is changing our behaviour and our way of relating to others, to our life, to companies, to everything. An easy access to everything with something we constantly hold in…
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Sales or Marketing? That is the question!

“To be, or not to be- that is the question: Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous fortune Or to take arms against a sea of troubles, And by opposing end them.” That’s the opening of a soliloquy spoken by Prince Hamlet in the so-called “nunnery scene” of William Shakespeare’s play Hamlet. Act III, Scene I.…
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