Tag: facebook

Understanding the impact of social media

2010-2019: a decade of big changes

As we enter a new decade it’s a good time for a balance about social media evolution and their impact on the economy. I started this blog at the beginning of the decade when social media were starting to become broadly adopted right to focus on what I thought was going to have a greater…
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The consciousness of streaming.

One of the most interesting evolutions of digital in the consumers space has surely been that of bringing new ways of interacting with each other, and in a sense, with ourselves. I started this blog in 2011 to analyse the evolution of social networks. Social networks are not just the Facebook and Instagram or Snapchat, but…
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Digital and Mythological: from Unicorns to Highlanders

Intro Since the beginning of the digital era it was already evident to me everything was going to become unpredictable, while in constant evolution, and everything would have impacted economies, everywhere, both in places where digital is already broadly adopted and in places where it has not hit the road yet. And I believe the digital…
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Survey Results: Social Media Budgets and Strategy 2011-2012

I decided to run this SocialNetConomy Survey on Social Media adoption and social media budget to understand where do we stand with social media adoption and understanding. And, most of all, what social media budgets have been for 2011 and what they are going to be for 2012. Since Social media today are the talk…
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Social Media Marketing: social media is about BEING social, not about DOING social.

Social media and social media marketing are the talks of the town. Still, not all companies, including those who declare they have a social media strategy or a social media marketing strategy, got it completely right. Yet some great initiatives demonstrate some companies are getting it right. I got inspired to write this blog post…
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Social Media is Marketers’ El Dorado: Hype or Reality?

I am sure you noticed that also: it seems that with this economy (check the recently published World Economic Report 2011 by Financial Times), while worldwide financial markets suggest to pursue a modern “gold rush”, it looks like companies are rather pursuing some kind of “social rush”. Never like in these months businesses are talking…
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Customer centricity and social networks: why one cannot exclude the other.

As it may have happened to many of you in these days, I came across a video featuring Steve Jobs on stage during one of his speeches. This one was from 1997, when Steve Jobs went back to Apple as CEO to re-launch the Apple computer business.  One of the guys in the audience asked…
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Rushing for Google+ company pages? They will come in the next few months.

I am sure you all agree Google+ launch had a great marketing campaign: the invites only access to the new social network by the search giant was like lining up (queuing if you are in the UK) outside of the most famous disco full of VIPs. Everyone wanted to get in, and someone started to…
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Facebook, Twitter, LinkedIn and Google+: who is using social media and what to expect from social media marketing in the future

There’s no day you open a news website or a printed newspaper and you do not find any article about social media or social networks. And increasingly, there are no talks with friends where you don’t mention the word “Facebook”, whether it’s about an event, a birthday or a photo album or some other gossip…
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