Tag: B2B

Understanding the impact of social media

Digital and Mythological: from Unicorns to Highlanders

Intro Since the beginning of the digital era it was already evident to me everything was going to become unpredictable, while in constant evolution, and everything would have impacted economies, everywhere, both in places where digital is already broadly adopted and in places where it has not hit the road yet. And I believe the digital…
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Facebook, Twitter, LinkedIn and Google+: who is using social media and what to expect from social media marketing in the future

There’s no day you open a news website or a printed newspaper and you do not find any article about social media or social networks. And increasingly, there are no talks with friends where you don’t mention the word “Facebook”, whether it’s about an event, a birthday or a photo album or some other gossip…
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