Blog

Understanding the impact of social media

Rushing for Google+ company pages? They will come in the next few months.

I am sure you all agree Google+ launch had a great marketing campaign: the invites only access to the new social network by the search giant was like lining up (queuing if you are in the UK) outside of the most famous disco full of VIPs. Everyone wanted to get in, and someone started to…
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Why You Should Have a Social Network Company Policy

Raise your hand if you have either a Facebook profile, a Twitter handle, a LinkedIn account or if you just got an invitaion on Google Plus, and you accessed any of them, at least once, from work. Does your company have a company policy regarding social networking? It seems only 55% percent of the companies…
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Facebook’s new users decline after the launch of Google+, while the two companies fight a new “War of the Roses”

It seems Google+ and Facebook have started some sort of “cold war”, with Google preventing a former employee (now with Facebook) to add more people to his circles, and Facebook blocking Google+ ads on its social network, while media and social media experts start showing their preference by publishing either too positive or too negative…
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Facebook, Twitter, LinkedIn and Google+: who is using social media and what to expect from social media marketing in the future

There’s no day you open a news website or a printed newspaper and you do not find any article about social media or social networks. And increasingly, there are no talks with friends where you don’t mention the word “Facebook”, whether it’s about an event, a birthday or a photo album or some other gossip…
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Facebook fan pages vs (forthcoming) Google+ pages for business: lessons learned and tips

While waiting for Google+ business pages (and not only) to be officially open (after they let some brands get in, then blocked them, then re-opened again), I thought it was good to have a look at what happened with Facebook’s most famous fan pages.Especially since we all know this “social networks battle” is not just…
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10 Reasons Why Google’s Social Network May Fail (Again)

I have been playing with Google Plus for about a week and read many comments and discussions about it. I also posted some comments myself. I believe there are a few reasons why Google+ may fail, and I am really concerned about privacy: 1-      Google Plus’ beta testing is lasting for too long. Invites do…
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Facebook to announce something “awesome” next week – is it really about Skype?

As you will recall, at the beginning of last week, while Google was creating the buzz around its forthcoming Google+, Mark Zuckerberg said Facebook was going to announce something awesome next week. Mashable, one of the most followed news portals around new tech and social media, yesterday announced the “awesome” news was about the integration…
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Google+ vs Facebook: Is It Just About Social Network?

Taking advantage of the LinkedOut situation this morning (LinkedIn returned a 500 error), I managed to spend some time on Google+. The move about having users being able to get on G+ only by invitation it’s surely been a nice marketing move. And the fact that LinkedIn was not working today, has been a fortunate…
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How Do You Measure Your Social Media ROI?

Do you have a social media manager in your company? How do you measure the effectiveness of your social media efforts? Do you ask for a social media ROI? I remember I read somewhere a marketing person answering the question “what’s the ROI of social media” with another question: “What’s the ROI of your phone?”…
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