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Understanding the impact of social media

Digital and Mythological: from Unicorns to Highlanders

Intro Since the beginning of the digital era it was already evident to me everything was going to become unpredictable, while in constant evolution, and everything would have impacted economies, everywhere, both in places where digital is already broadly adopted and in places where it has not hit the road yet. And I believe the digital…
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Social media: are we missing an opportunity?

I still remember my first time in New York, a long ago, it was 2001. It was stunning an unusual to see all those skyscrapers high in the sky, shining at the sunlight and giving that sense of infinity and possibility. The same sense I felt when, later on, in 2010, I went to New York to…
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Facebook, Twitter, LinkedIn, Instagram, Pinterest: an update

Have you read that post by BusinessInsider about how ridicously complicated social marketing has become? As a marketing (including social) person I have to admit they were not that far from the truth. Also, I keep asking myself how is that possible to recover from the crisis till all these new tools come up and…
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Survey Results: Social Media Budgets and Strategy 2011-2012

I decided to run this SocialNetConomy Survey on Social Media adoption and social media budget to understand where do we stand with social media adoption and understanding. And, most of all, what social media budgets have been for 2011 and what they are going to be for 2012. Since Social media today are the talk…
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Social Media Marketing: social media is about BEING social, not about DOING social.

Social media and social media marketing are the talks of the town. Still, not all companies, including those who declare they have a social media strategy or a social media marketing strategy, got it completely right. Yet some great initiatives demonstrate some companies are getting it right. I got inspired to write this blog post…
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Social Media is Marketers’ El Dorado: Hype or Reality?

I am sure you noticed that also: it seems that with this economy (check the recently published World Economic Report 2011 by Financial Times), while worldwide financial markets suggest to pursue a modern “gold rush”, it looks like companies are rather pursuing some kind of “social rush”. Never like in these months businesses are talking…
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Customer centricity and social networks: why one cannot exclude the other.

As it may have happened to many of you in these days, I came across a video featuring Steve Jobs on stage during one of his speeches. This one was from 1997, when Steve Jobs went back to Apple as CEO to re-launch the Apple computer business.  One of the guys in the audience asked…
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Most common (startup) mistakes you can easily avoid when building a new website

While looking for my next big career challenge, I have been recenlty asked to review some “beta” websites, on their way to the official launch. It seems the Italian Online-sphere is picking up! With a few years of experience in start-ups, and more in particular about the online world- with my very first experience being…
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Comparing Facebook, LinkedIn and Google PPC: Why Social PPC is best

As you probably know, I am currently running a survey on Social Media usage, to help all marketers involved in social media (and my bet is there are about 80% of marketers out there who got asked to take care about social media, on top of all other marketing activities) understand what their peers are…
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